Maxtron is a brand started by the duo of a father and son from Kolkata 6 years ago in 2019. Jai Narayan Jaiswal, the principal owner and the main founding member’s electronic hobby took it to a different level when he saw issues with his regular filter. Frustrated with the recurring issues and the usual suspects of technicians not doing their work properly, he decided to take matters into his own hand, quite literally. He ordered some parts and fixed their domestic RO by himself. With a little help from another technician regarding spare parts, who was also their first customer; Jai went to start his own little shop selling parts, fixing and selling machines for people. 

That's one major half of the story, the lesser half, Anurag, his son, had a keen eye for design, detailing and branding. A communication and advertising student with a degree in tax and accounting, he took to both the running of the business and the development of it. Giving Maxtron its visual shape, an intangible form that could be both relatable and attractive to their potential customers.